Little Empire for ios instal2/6/2024 ![]() There is a little bit if you go to an Apple store, but it's a very, very dwindling shelf space." "But of course nobody goes to retail stores to look for software anymore. "But even it was kind of hit-and-miss: you go and buy some boxed software and it turns out it's terrible," he said. Somebody had to pay enough money to get it shipped, and somebody had to approve it to put it on the shelf, and so that's probably reputable and probably quality."Ĭase, however, thinks that the Mac App Store gives more legitimacy to an app than does a retail store. "The stuff that's on the shelves in boxes, that's software that has been vetted. The Omni Group's CEO also talked about store shelves, but his example was more direct: retail software stores and the experience of shopping in them. It will mean that more developers can bring products to market, and customers have a much wider choice." It's a way for vendors who may be skilled at creating software but not necessarily skilled at getting it in front of people to get it in front of those customers. So I see the Mac App Store as a huge shelf. "How do you get on the shelf? Well, you spend a lot of marketing money, you build a big channel, or your customer never gets to pick you off the shelf and buy you. It's all about finding your spot on that global shelf, said Lewis. If it's not on the shelf, they can't buy it. Consumers walk into the grocery store, they're like: 'Spaghetti, yeah, yeah, yeah – that one looks interesting' because you've done a good packaging job, and they buy it. ![]() "You make spaghetti sauce, what do you need? You need it on the shelf. "Take a grocery store, for example," he said. "In order to sell things, you need exposure."įrom Lewis' point of view, the Mac App Store provides that exposure. "The hardest thing that any software vendor faces is not creating software. Reid Lewis, president of both the Enterprise Desktop Alliance and of content-management and connectivity software vendor GroupLogic shared with us his theory of the value of the Mac Apps Store. "I hope they stay that way." Since the Mac App Store rolled out, TextWrangler has been downloaded about 150,000 times. ![]() "The sales through the App Store seem to be additive," he said. Like Case, he has also seen improved sales as a result of the Mac App Store. Rich Siegel, president and CEO of Bare Bones Software, developers and publishers of BBEdit ("It doesn't suck."®), TextWrangler, WeatherCal, and Yojimbo, has also been in the Mac market since 1992. For some products, we've seen a little bit of a dip in our direct sales, although not nearly as much as has been added by the App Store sales." "We have found so far that the Mac Apps Store has mostly been additional business for us," Case said.
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